THE SOLUTION
THE CHALLENGE
With the rise of competing resale platforms and changing shopping habits, Depop faced increasing pressure to maintain its position at the heart of fashion culture. Created in response to the D&AD New Blood Awards brief, the challenge was to reignite engagement and re-establish Depop as the go-to destination for discovering style, self-expression and emerging trends.
Inspired by the creativity and individuality of London's fashion scene, the concept introduced a hashtag feature designed to make browsing aesthetics and style communities more intuitive. To bring the idea to life, a campaign film combining stop motion and collage techniques celebrated the ever-changing nature of fashion and the stories behind pre-loved clothing. Rooted in creativity and self-expression, the campaign positioned Depop as more than a marketplace — but as a platform where style communities are discovered, shared and brought to life.
Discover your style. Find your people.
