THE SCREAMERY
THE SOLUTION
Blending the thrills of classic horror with the joy and nostalgia of an ice cream parlour, The Screamery set out to create an experience that felt equal parts spooky and playful. The challenge was to build a brand that captured the charm of vintage monster movies while appealing to a new generation of horror fans, creating a destination that felt immersive, memorable and packed with personality.
THE CHALLENGE
Drawing inspiration from the iconic monsters of the Universal Dark Universe, The Screamery brings together retro Americana, vintage horror and bold, tongue-in-cheek storytelling. Vibrant colours, playful illustrations and nostalgic details create a world that feels delightfully eerie without taking itself too seriously. From packaging and merchandise to menus and environmental graphics, every touchpoint is designed to transport visitors into a monstrously fun experience that's as memorable as the treats themselves.
Where classic monsters meet sweet nightmares.
