ALLEY CAT
THE CHALLENGE
THE SOLUTION
Creating a distinctive identity for Alley Cat meant capturing the salon's bold personality while standing apart from the polished and predictable aesthetics often associated with the beauty industry. The challenge was to create a brand that felt fearless, playful and unapologetically different, appealing to those looking for a salon experience with character and attitude.
Drawing inspiration from the infamous tale of the lynx cat that escaped the confines of London Zoo and roamed the streets turning heads, the identity embraces the spirit of the unusual alley cat. Inspired by this eye-catching story, a bold visual world was created that celebrates individuality and self-expression. Combining vibrant colours, striking typography and playful illustrations, Alley Cat delivers a rebellious and memorable brand experience that feels every bit as fearless as the story that inspired it.
